In my experience, our consulting case studies are among the most powerful pieces of content we publish. They’re a big reason why people are comfortable signing up for our Clarity Coaching Program.
Why?
Because our case studies prove our program helps our clients get results.
I can say that our coaching program is the best on the market until I’m blue in the face.
But it’s much more powerful for consultants to see the results others have experienced for themselves: through our case studies and testimonials.
If you don’t have something of value on your website like a case study — something that actually shows you can achieve results for your clients — then your website will only serve as “confirmational marketing.”
It will confirm what people hear about you. But it won’t help you generate interest and leads.
So, if you want to shift your website beyond mere confirmational marketing to an asset that helps you generate leads and conversions, consider writing consulting case studies using the method below.
In this article, you’ll learn how to write compelling case studies that help you win more consulting clients.
Ready? Let’s dive in…
Your case study is proof that not only can you talk the talk, but you can also walk the walk.
When a potential client is deciding on whether they will hire you or not, a big question in their mind is…
“Can this person or company really do what they say they can for my business?”
There are many forms of thought leadership you can use to prove you can deliver results.
The consulting case study is one of them.
A case study, in the context of consulting, is typically a written document that describes…
You write case studies to demonstrate the results and value you created for a past or current client.
Your case study is proof that not only can you talk the talk, but you can also walk the walk.